By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your small business or medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.

Lichor’s website builder, formally called Websites + Marketing, is an online editing and publishing tool that helps you make a responsive website with no technical knowledge required.

How to create a website with Lichor’s Website Builder:

1. Create a Lichor account.
2. Pick a design and use the drag-and-drop editor to add your own images and text or create a contact form. You can make your website as simple or complex as you’d like.
3. Publish your website.
4. Expand your website as you grow. You can add a full online store complete with product listings, coupons, shopping cart, shipping and multiple payment options.

In all Website Builder plans any data transmitted from your site will be encrypted using a SSL (Secure Sockets Layer) certificate. Your SSL will establish an encrypted link between your web server and the browser of the person visiting your site. This means that all data will be kept private; which is important if you want visitors to your site to be safe. If you want to sell products or services in your store, you will want to have a SSL since it protects credit card and bank numbers from being intercepted by hackers. Each plan comes with an integrated SSL for the life of the plan (no extra cost).

You can make a website that lets you sell products and services if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium  plan to send email communications to your subscribers and customers about sales on your website, coupon offers and online events. Establishing a strong online presence can boost your sales.

Yes. Lichor Website Builder can act as your online hub. The option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube on your website gives you an advantage in communicating with your visitors. By centrally locating all the links in one place – your new website – you’re giving your online visitors a seamless experience.

Select Website Builder plans come with built-in SEO tools to help your website show up in search engines like Google. In Website Builder, you’ll find the SEO Wizard, a step-by-step guide that provides suggestions on how to optimize each page of your website by adding relevant keywords and description.

• Get organized

1. Think about the info and images you want to include on your website and what categories you’ll need to organize that content. Maybe you’ll need an About page with contact info, or a Menu page to show off tasty treats? You’ll make quick progress if you can map out a general structure before you start creating your site.

• Choose a website template

1. Pick a template to get started, or hit Start for Free to have Websites + Marketing generate a business-relevant template for you.

• Customize your website

1. Use our easy editor to add your content, products and business info, and customize colors, fonts and layouts.

• Choose your domain

1. Register a custom domain or connect one you already own to your website. This helps people easily identify your business from your site’s online address.

• Optimize your website for search engines

1. Use the premium SEO optimizer to ensure your website is easily found on search engines like Google.

• Launch your website

1. Publish your website and watch your business grow, while managing everything — like website updates, reviews and social posts — from one dashboard, on any device.